User Experience Improvement (Based on Hick's Law)

Link to the Project: https://www.behance.net/gallery/112682563/Hicks-Law-in-User-Experience-Design

About The Project

The project is about simplifying the complexity of the Finnish entrepreneur's organization's homepage on both desktop and mobile view. As well as showcase the designer's skills in UX development.

According to Hicks Law by reducing the number of perceived options on screen makes the interface more user-friendly. It is also more likely that the user will accomplish the goal and not give up or get confused.

The current homepage has quite a lot of room for improvement. The main focus is on simplifying the navigation area and re-categorizing the content based on their main topics and functions.