The HangryWoof

2020 and Millennials in the U.S. were struggling to find the most beneficial and effective supplements for their dogs. A market jam-packed with jargons and dull- looking products left these emerging pet parents with a sense of doubt and unease.
The Hangry Woof, the premium supplements brand needed an approachable look that, at the same time, could resolve any doubts from the ever-more-demanding young pet parents. With a mission to make supplement pills more enjoyable for dogs, it also had to make the experience feel less daunting for the humans.

We worked with Hangry Woof to create a distinctly refreshing identity, marked by vibrant colors and lively illustrations of healthy, happy, and confident pooches. Information is presented in a clear and concise manner, making it easy to follow and understand.

Talent: Ikigai