Work safe. OSCE project

Our illustrations for the project "Work Safely" show that design is not always about something easy and fun. This project was created with the support of the OSCE to combat human trafficking.

Most of the educational work within this project is carried out through social networks. Therefore, the social pages of "Work Safely" need high-quality quality graphic and infographic support. We have taken responsibility for developing the visual component of the project.

Our studio has developed a visual language that would correspond to the seriousness of the project and would not be archaic. Therefore, we have chosen minimalist icons, contour images, and a red-blue palette according to the project logo as a basis.

We've designed three types of social media posts: infographics, photos, and illustrations. The visuals for these posts need to be well combined to create a coherent news feed. So we decided to make the photos black and white with colored rectangles for the text.

Designers of our studio used a hand-drawn stroke in the illustrations. This technique has made the style more serious, emotional, but modern.

For infographics, we used minimalist icons, diagrams, and data visualization. And for better viewing in the Instagram feed, we created separate covers with a themed picture and the name of the infographic.