Mascot

I've been continuing to look at ways of developing the Fight Of Our Youth branding - and with my ties in uk comics, and a penchant for some classic cartoons this guy just seemed like a natural fit for where it's all heading.

Having already used Sharpie the Penguin for various F&G branding, I've really enjoyed having a mascot to use across marketing material - offering a flexible way to introduce unique CTAs that are guaranteed to pop over the various collateral.

Plus drawing's gid ken.