North County Lifeline Logo Re-Design

Logo design for North County Lifeline, a non-profit organization based in San Diego. The challenge for this re-design project was to evaluate and conserve the equity and recognition of the identity at that time had established through the years, while leaping it forward for a next decade or two. The creative direction is quite literally inspired by a life-line and the potential to express endless iterations of energetic, lively and artistic compositions to extend and activate the brand in any application.