YI Charcoal coffee 燚咖啡

“燚”咖啡是一款日式炭烧咖啡，主要针对年轻的男性消费者。

四火融合而成的“燚”字，如炭烧萃取咖啡浓烈的口感。在标志设计上我们选用书法楷体作为品牌形象，旨在传递给消费者专注、专业、用心的印象。

在画面表现上我们运用“火”的元素呼应品牌理念，火的形态通过现代几何化、像素化设计语言形成品牌独有的视觉资产。“火”从自然的理性形态中来，在燃烧的感性形态中而去，就如同“燚”咖啡带给你理性与感性的思考，从而成就你浓烈的人生之路。

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"Yi" coffee is a charcoal coffee brand, theTA is young male consumers.
The word "Yi" formed by the fusion of the four fires, like the strong taste of charcoal-burned coffee. In the logo design, we use calligraphy italics as the brand image, aiming to convey to consumers the impression of concentration, professionalism and care.
We use the elements of "fire" to echo the brand concept in the image performance. The shape of fire forms the unique visual assets of the brand through modern geometrical and pixelated design language. "Fire" comes from the natural rational form and goes away from the burning perceptual form, just like "Yi" coffee brings you rational and perceptual thinking, thus accomplishing your strong life.