Soii The Beatmaker - Visual Identity
Soii is a beatmaker based in Australia. He is oldschool in his approach to crafting beats - hands on digging in crates, sampling with a record player and digitally manipulating the sounds he finds on the MPC and later on the computer using Logic.
So I made visual identity for him representing that - the analog and digital approach clashing into wonderful soundwaves of deeply booming 90s boom bap. A logo system and color palette as well as a concept and framework for album artwork was created. More to come on that. If interested, check his first release - Combination Therapy, on the link below: