Logotype - La Javaness

La Javaness is an entity that offers both softwares solutions based on artificial
intelligence and consulting services for big companies who want to increase
their revenue and productivity. Making a rebranding for La Javaness was the
challenge to put an identity on an entity that reshapes itself depending on
the market’s need.
The aim of La Javaness is to be the main character of the new industrial
revolution, thanks to their AI solutions. Putting itself inside the list of the
great french inventors.
The brand identity takes its inspiration from «L’art nouveau», the artistic
movement from «La Belle Époque» , a chrononym which represents the big
wave of innovation extending from the late 19th century to the start of World
War I, in Europe and mostly in France. The Eiffel Tower was built during that
time for the «Exposition Universelle» of 1889.
That way I was able to create a brand that is recognizable, atypipal, with a
classical french history touch added to a modern result.