Storefront Sign for Star Interiors in Soho

My Process

Brief
Star Interiors, a fictional established Soho-based NYC interior design company, is focused on modern and luxury design. They wanted a new logo and brand refresh for their inter design pamphlets. Their company believes that your surroundings play a considerable role in one’s emotional state and believe in creating a perfectly suited living environment for their clients. They wanted a brand refresh that reflected their modern and professional take on interiors.

Challenges
The biggest challenge was to not have the logo look too corporate- they are professional but not to the point of being stuffy. They aren’t another drab office building. They wanted a logo design that reflects the creativity and fun that is interior design.

Goals
One of the goals of this project was to create a fun logo that balances creativity while still maintaining a look that instills trust and professionalism within the field. Another goal was to create a cohesive look across their different brochures and their business card that is inline with their creative yet professional aesthetic.

Unique Solution
I ultimately created a sophisticated yet approachable design. I created a fonts and color guide for their brand as well as a business card, an advertisement, a logo, and a bag 'merch' design. The colors are sophisticated but with that pop of orange, they are a brand that is energetic and creative to boot.