Drug Education Pamphlet

Facts over fear

Our highly visual pamphlets adopt colourful illustrations based on information from the students during the collaborative design process. Educational institutions, religious institutions, not for profit organisations and public awareness campaigns have tried a range of approaches over the years.

Beyond a message of "don't do drugs", we have worked with the target audience based on their lived experience, that they are likely to come in contact with drugs at some point.

Facts and education will win over fear, especially for today's audience and their access to information.

Presentations with spreadsheets and scary figures about drug consumption are not likely to work with teenagers and young adults, they speak much more to healthcare professionals. Our colourful and candid pamphlets, on the other hand, have been created with the students and for the students.

Full case study at https://www.shimejicreatives.com/drugs-education-campaign

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