Modern Water
My goal with this mock brand identity was to create a water bill that could actually be fun to open. Through a friendly and uncluttered layout, the pamphlet also encourages the customer to use water more responsibly.
- The bill uses water droplet emojis and a color theme (red/green) to inform the customer how their current water usage compares to their last pay period.
- The inside spread contains a pop-up water usage chart, which serves as a 3D graphic on the reverse to illustrate a water saving tip.
- A detachable payment slip lines up with a small plastic window on the included return envelope.
(Images in order: overall spread, red/green schemes, inside spread, reverse spread, receiving envelope, return envelope instructions)
branding
cool colors
cute
cutout
envelope
fold
friendly
iconography
illustrator
infographic
logo
pamphlet
popup
print
redesign
smiley face
stationary
stationary design
water
water bill
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Posted on
Mar 15, 2021
More by Mitch Britton View profile
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