internal linking

With such a focus on backlinks, some website owners forget how important the internal link structure is.
Internal links are backlinks from one page on your website to another. They help visitors navigate from page to page, distribute ‘link authority’ throughout your site, and Google also uses their anchor text to understand the context.
The problem is that whenever you publish a new page, it’ll have few or no internal links. So if you want your page to stand the best chance of ranking, it makes sense to add some.