Velox Jets - Air Charter

Logotype design and branding project for US based startup aviation company.

The concept for this design is based on, purposefully stylized wing-tipped V and J characters, from the words Velox and Jets.

The "front-facing" Js reference anthropomorphic representations of corporate clients, sitting in a jet, closing important business deals while flying Velox.

It's a minimal, clean and symmetrical design, powerful enough to properly convey the underlying message of travelling quickly in luxurious fashion.

The chosen color palette reinforces this same sense of luxury appealing to a higher-end audience. Blue appeals to a sense of safety, security and confidence in the business. The contrasting smooth gold conveys the luxury part of the message to potential clients.