Visual Language for Tamarind Tiger

Crafting an Indian culinary experience for the international palette With Tamarind tiger, a veteran foodservice in India — K Hospitality decided to serve the country's cuisine on an urban platter. Known well for their signature restaurant chains like Copper Chimney and Bombay Brasserie — driven to put Indian food on the high table. When they decided to make their pursuit global, we helped them with the brand and communication strategy of Tamarind tiger.

Tamarind tiger opened its first restaurant on the famous Baker Street, London with a novel concept of Indian takeaway meals!

This QSR brand offers innovative Indian flavours, drawing on authentic ingredients and local produce, and aims to bring in a fresh take on Indian cuisine.

Our brand design approach was inspired by how the food concept combines and brings a perfect balance between an Indian taste and modern aesthetics; that customers can enjoy with company, any time of the day that they decide to walk-in or swing by.