Branding a tour company
The logotype took endless revisions as the client was not satisfied with any options based on personalised fonts. Therefore I crafted a handmade lettering type, dusting off my calligraphy skills 😅
The main goal was to redesign a simple mark that would maintain the cultural value of the indigenous inhabitants, keepers of the land, and tour operators.
Here are the 5 elements included in the mark:
• Saltwater turtle - Symbol of earth
• Freshwater turtle - Symbol of fauna
• Cockatoo feather - Symbol of woman
• Wait-a-wile (a local plant) - Symbol of flora
• Scorpion - Symbol of man
Check out the full case study here.
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