Piña Colada Cabana - Label

A label for Wiley Roots' Lounge Music series: flavors based on styles of music and exotic themes. This design features custom tiki-style lettering in front of illustrations. Really focusing on color to convey flavors. A lot of the work I did for Wiley Roots was kind of a sprint from concept to completion, but I think this turned out nicely. Hindsight is always the best art direction of course, but from the shelf view, I think this one hits for all those piña colada lovers!