Stay Track logo

My client needed a logo for her business called Stay on Track. She creates planners and workbooks, particularly for stay-at-home moms.

I wanted something simple and clean with a handmade touch. This is why I picked a hand-letter font. I didn't know how to represent a business that does planners/workbooks. But what do you with planners is you write things done so you can check it off your list. The checkmark seemed the perfect way to express that. Check it off and Stay on Track.

Then, her workbooks tend to have blues and purples for the colors, so it only made sense to incorporate them in the logo.