Loadsmith

La Visual partnered with Loadsmith, a startup third party logistics company based out of Denver, for a complete brand identity. The cornerstone of the identity is based on the White Stag. The white stag is associated with a rare or mythical creature that is said to lead people to bountiful lands and treasure. The concept dates back to Hungarian legend, in which a great Mesopotamian ruler has two sons which are led by a white stag to a settle a new land, later become the mighty Huns. The stag is also associated with hunting, outdoorsmanship, and North America - evoking a sense of traditional values and self-directed livelihood.