Zendesk Brand Color Palette

One of my first projects at Zendesk was Baseline, a refresh and refinement of our brand guidelines. Our focus was on layout, typography, and color. My focus was on the redesign of our brand color palette.

For brand colors, Pale Kale, a lighter background friendly take on Kale was introduced, as well as an expansion of our neutral color palette. For secondary colors, I trimmed down the palette from thirty eight colors to eighteen, providing options while still being streamlined.

Team Credits: Sam Bathe, Nick Levesque, and Emily Mueller