ASAPP Rebrand
ASAPP uses artificial intelligence to augment, automate, and simplify the complex, data-filled problems faced by large enterprises, saving them time and money, and pleasing their customers in the process.
When they approached Focus Lab they had spent four years in stealth mode and had very little branding to date. They were seeking guidance on all things related to their brand as they prepared for a public launch. This included recommendations spanning from brand strategy and architecture, to product naming, to core positioning and messaging, to an identity design spanning both company and products.
Well done to all the Focus Lab team members that worked hard to make this project a beautiful success.
See the full case study here:
https://focuslabllc.com/case-studies/asapp
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