Mister Softee

Take a few moments, close your eyes, and visualize the most perfect hot summer day. Odds are, you start to hear a jingle in your head. You know the one.

The one that plays on the neighborhood ice cream truck. That vision you’re having is pretty common for people in the United States. And it is all thanks to one brand that has been around since the 1950s, Mister Softee. Mister Softee is the largest franchiser of soft ice cream trucks in the United States. With over 600 trucks and over 350 franchises operating in fifteen different states (plus internationally), Mister Softee is more than just a brand. They're a staple in modern day culture and a classic fixture to any child's, family's, or adult’s summer.

Mister Softee wants to reach their next generation of customers through mobile.

Understanding that almost every child, teenager, and adult has a smartphone at their disposal, Mister Softee wanted to leverage this opportunity. Mister Softee wanted to create a mobile application that will allow anyone to see, in real-time, where a truck is, where it is going, and how close it is to them. Customers will potentially never miss their favorite ice cream truck again. They can track where a truck is and receive notifications when one is nearby. Trucks will be using geolocation devices and connect to customers’ geolocations at home or on the go.

The mobile application also provides a localized menu for each region that Mister Softee serves. Customers have the chance to pick out which menu items they want in advance. The mix of these two incredible functionalities means that Mister Softee franchises can see an increase in revenue from more informed customers. Furthermore, franchises will enjoy a quicker turnaround at each location since customers will be better prepared to order. This will lead to quicker lines, more returning customers over the course of a season, and better experiences. This equals more revenue and happier customers!