The Slay App by Mari Fitness

Mari Fitness wanted to engage their million strong social media fanbase via their own unique mobile platform.

The team at Mari Fitness, led by fitness entrepreneur and well-known healthy lifestyle influencer Mari Llewellyn, approached us with an entirely new vision of how they wanted to engage with their community. Over the years, Mari and her team have put countless hours into building a brand that millions of people meaningfully engage with every year — but they had never ventured into the mobile app space. Enter the all-new Slay app to usher in the next generation of the Mari Fitness guides. Slay not only provides a “handy” version of their current site's features, it also gives users a new, more convenient way to map out and enjoy their fitness journey. Users have quick access and it's easier than ever to keep track of their gym guides and watch exercise videos while they workout. The Slay App made its debut to the App Store Top Ten within twenty-four hours of its initial launch, and hit #3 at its peak on Google Play under health and fitness.

Messaging plays a crucial role in keeping users accountable throughout the fitness journey.

Notifications and in-app messaging needed to be uplifting, fun and embody the Mari Fitness brand voice. Throughout the mobile app, there are all sorts of engaging ways for users to track ongoing progress, goals, and personal stats. Crafting an uplifting message overall, because it helps keep users motivated and active on the app. From a usability standpoint, the Slay app has a lot of elements encouraging daily use. Besides the robust exercise and daily nutrition knowledge base, users can also browse and purchase available supplements and other workout gear courtesy of Mari Fitness. Slay app users can proactively complete their workout routines, launching it daily for Mari's trusted workout guidance, while tracking their progress, and sharing photos to social media — all in one place.