Fotográfica

Scope
Redesigning a photography collection website for Fundación Televisa.

Contributions
I helped the brand build a museum-like experience for the user while understanding the complexities of the development and reaching a great middle-ground between those needs and the final user experience.

Tasks
– Research and project definition with stakeholders and targeted audience
– User Research and testing on the original website
– Information Architecture / Sitemap
– Style Guide
– Low Fidelity Wireframes
– UI Design for mobile and desktop

Design Rationale
Fotográfica wanted to scape their traditional and very rigid design language to reach younger generations through bold fonts, vibrant, high-contrast colors, and overlapping elements, all while maintaining a museum-like and intuitive navigation.