Sky Lanterns Brand Identity

LakeView Sky Lanterns flourished as an alternative
solution to Covid-19 capacity restrictions for families of the recently deceased. Offering these non-traditional, yet special ceremony experiences enables loved ones to feel a needed sense of ease and relief in that moment.

We wanted to create a logo mark and visual identity that kept those values close to home and captured the overall essence of the Sky Lanterns brand.

To do this, we combined shape elements of a sky lantern with a heart to convey the notion of sending our hearts out to the people that we love who have passed.

Using a sunset orange gradient paired with a navy complementary brand color, we were able to visually communicate how the lanterns appear while glowing in the night sky.

The typeface used for the wordmark is called Adonis. This serif typeface conveys a classic, yet modern feel that complements the curves of the icon mark with rounded ligatures.