Little Johnny Character Animation

Little Johnny's Baby Food Co is a Clean, Grass-fed, Pasture Raised, Free Range, Gluten Free, From Farm to Food brand. For their preferred logo design, They wanted a baby standing with or wearing a construction hat to signify the brand's intellectual growth.

My outlook on my design was to make the logo fun and eye-catching while still featuring these elements the brand wanted.

I went with a baby sitting on a construction hat which I knew would be a very different yet accommodating approach. For my font choices, I wanted something playful but not too playful to take the attention away from what the brand offers eg If the logo would be placed on food packaging. I opted for a warped text for the main and a simple spread out format for the tag line making them both very readable and recognizable.

Although, the client did not pick the design at the end of the day, It is one of my first character logo and I decided to make it into an animated gif.