A great branding behind a good gift

LIV is a trendy lifestyle shop offering gifts and contemporary accessories wich selects and collects items from different corners of the world. The process began with a branding assessment, to identify a key business model that should be highlighted to capture its essence and personality points, which we later gave guidelines for the ideal concept ideation. After having a very good concept allowed us to start creating a Brandbook, which led us to design an attractive graphic line subsequently applied in packaging items and shopping bags. LIV shop must give a good impression to its customers, so the interior design was conducted to connect with current trends and maintain unity with its concept and graphic line. We realized the project had been approached from a different perspective, because the final result was totally out of the ball park, very different from the common gift stores.