Local Marketing

46% of all Google searches are looking for local information.

72% of consumers that did a local search visit a store within a 5-mile radius (Source HubSpot).

Local search is more important than ever, especially if you are offering local services or have a brick and mortar store.

Here are some tips to maximise your local visibility.

1. Set up a Google My Business page
2. Create a custom landing page for every single ad campaign
3. Create local-focused content on your website
4. Use ad scheduling to reflect your business hours
5. Include directions and store hours on your website
6. Ask customers for reviews and then promote those reviews on your social media
7. Optimise your website metadata with local areas
8. Optimise your website for mobile
9. Submit to local directories
10. SSL secure your website