Tool for analyzing traffic and activity in a digital product

Looking for a compromise between
a complex tool and an attractive design

It's like combining analytics with session logging and a huge potential for using machine learning.

More than just simple metrics

In this case, simplicity and minimalism was not an option. It's a tool very much oriented towards complex (and simple to use) solutions and a huge amount of options.

In this project, I was definitely dealing most with advanced charts and the problems of how to show complex data relationships on them in a simple way.

From tables, through complex charts and flow shows of user activity.

Even a good knowledge about tools like Hotjar, for example, was not necessarily sufficient to solve the most complex design problems.

Readability, appropriate use of color in complex cases, and the right balance between brand colors and the metrics of the product being analyzed.

Stay safe and healthy! Hope you like it!

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