SOTO POETRI

Soto tangkar and grilled satay, target market for men & women aged 20-50 years, working productive age (employees).

the concept is that POETRI here uses a font from Upakarti to make it feel "Javanese". but I want to make it a little different from other logo concepts. the goal is Eye Catching. that's why I made the font not horizontal, and like perfective. So the way to see this logo is like food mixed with sm like soup, there are various mixtures. in this font if you pay attention there are parts such as dots on the circle letter i. it is like a lemon illustration. this modern impression is the same as different as traditional food such as warm etc. more modern because the market share is office people who are used to minimalism and perfective.