Adobe XD — Brand

In 2020, our team led a comprehensive visual redesign of the Adobe XD brand. We partnered with the marketing team on strategy and developed a visual design system.

That color palette drives a unique grid pattern, which itself is a visual representation of the kind of expressive systems that XD excels at. The grid pattern is used only as an under-layer, though, rarely ever in the foreground, because the hero images of our new look are the work product of UX/UI everywhere: buttons, cards, toolbars, search fields, catalog views, and more, all shown as enlarged, dimensional close-ups.