Logo design for Janet Ballinger Hypnotherapy

For the logo I chose to work with the initials, as her name (Janet Ballinger) is also the name of the company.
The letters J and B form an abstract image of a butterfly. This relates to the transformation people undergo when following hypnotherapy sessions. I went for a kalligraphy look to refer to the east and to mindfulness.

For the typface I chose a thin, clean, sans serif font, to contrast the symbol and to give the overall logo a professional look that appeals to a broad audience.