Trail Therapy Social

An Instagram carousel design for Trail Therapy.

Trail Therapy currently communicates primarily on Instagram, so it was vital that they had the ability to communicate their visual identity effectively on the platform. This carousel allows them to share text information in a clear, concise manner whilst maintaining their branding.

The first carousel slide consists of the Trail Therapy headline typeface combined with Helvetica Neue and a deconstructed icon in the top right. The second slide is an opportunity to reinforce the promotion of the logo icon. The two slides are seamlessly connected with an elegant line emulating a trail, that connects to the icon. An additional photo slide can be added to the beginning of the carousel.