Instagram Stories Design

Le Sens is a small cosmetic brand from Bordeaux, France that produces organic skincare products for daily usage. The company’s positioning is based on three pillars: sustainability, quality, and transparency. The task was to create an identity that will convey the company’s values through an efficient design solution.

Thus, Instagram Stories, as a design element, demonstrates the Le Sens’ transparency through the clean layout that enables to effectively transmit the brand’s meanings to the target group.