Segment — Home Explorations

Back with something new, after all! 🎉 After the Catalog project, that I've shown you this week, I've joined the team working on the Segment Homepage. I did some explorations for the main sections, illustrations + animation, and navigation.

What was the challenge? Segment, as Customer Data Platform, need to correspond with at least three audiences — marketing, product, and engineering team. We needed to cover all of their needs on a single page.

Meet our solution Segment team wants to show a section for each persona on their landing page. Every team will get the most crucial piece of information with an option to check unique lp for more.

What’s Segment? Segment is the world's leading Customer Data Platform. They provide a unified view of customers' data across every channel — from web or apps to any tool you're using. Segment will help you make real-time decisions, accelerate growth, and deliver compelling user experiences. BTW. Segment have been acquired by Twilio for a staggering $3.2 billion, in the biggest exit ever for a Y Combinator startup.

BTW. We've created storyboards and a few different animations for the illu on top. Maybe, we'll share it one day!

You can see segment.com for the final version done with Jesse Parenteau

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