Mobile Mid-Fi Exploration

I've always enjoyed creating mid-fidelity "wires" as a bridge between low-fi and hi-fi mocks.

Low-fi is great for getting buy-in on basic information architecture, content sequencing, and functionality.

Mid-fi allows us to evaluate things like typography and layout, without the risk of the client feeling overwhelmed by other aspects like color usage and image treatments.

In my experience, providing clients with more focused and more frequent reviews of specific aspects of a design can be very effective at mitigating the risks associated with a "big reveal".

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