Segment — Catalog Overview

👋 Hey again! You already know the backstory of Segment project (check previous shot if not). After the Catalog listing, we've started working on the single tool overview page. Oh boy, we had too many ideas for this one.

You can check a couple of different approaches above!

What was the challenge? Users could visit these pages from different places (like google search). Because of that, we needed to explain more about Segment benefits and not only the integration. That's why, after a few attempts, we decided to approach it as a stand-alone landing page.

Meet our solution We have created a couple of different versions, started from the right. As you can see, with each version we added more and more informations about the platform. New users should know how Segment works and how they can benefit from it. At the next step/page, they will get information about connections between the tool and their stack.

What’s Segment? Segment is the world's leading Customer Data Platform. They provide a unified view of customers' data across every channel — from web or apps to any tool you're using. Segment will help you make real-time decisions, accelerate growth, and deliver compelling user experiences. BTW. Segment have been acquired by Twilio for a staggering $3.2 billion, in the biggest exit ever for a Y Combinator startup.

Tomorrow, I'll show the last part of this project!

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