PSY 2123 Marketing Pieces

The CHR on the campus of John Brown University needed a refresh on their marketing for the class they offer students. The class is geared towards business students and teaches about relational interactions in professional settings. Their previous branding was very 'psychedelic' and was completely missing the student body - causing several years of canceling the class due to attendance.

I offered this design that's bright, fun, yet conveys the professionality. After launching the campaign, the class attendance came in at an all-time high.

Posted on Jan 29, 2021

More by Jason Bowyer

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