Descend Sports

Descend Sports is a ski and bike gear shop located in Vermont. They specialize in top-of-the-line safety gear, and wanted a badge-like, vintage-inspired design that communicated speed and energy as well as their commitment to safety.

This logo focuses on the descent moment: the bold, unbroken lines carry the viewer to the bottom of the mountain in a flash, but their placement within a bounding circle suggests containment and security.