Tiendify - Brand Identity

Tiendify was born in Buenos Aires in 2020 with the aim of bringing together and giving visibility to a growing community of independent creatives, entrepreneurs and designers. Their online platform offers a Print On Demand service. It is a production method in which products are printed as soon as an order is placed. Once the products are sold through the platform, they take care of printing them and sending them to the buyer.

Tiendify’s clients will be able to design various articles from the platform and then publish their designs in their own individual store within Tiendify, as if it were their own brand.

We developed a young and modern identity. Opting for an approachable sans typeface and a vibrant color palette that feels fun and playful. The octopus is the protagonist and mastermind, chosen by its capacity to eject ink and create beautiful designs. It is also a friendly character and a way to bond with the customers.