Minimal Logo design

A minimal typographical logo.
The logo is cyrillic made for Russian minimalistic brand "Better Less" located in Moscow. The main goal of brand in to reduce the amount of garbage by selling products without a package. The brand's idea "get rid of all unnecessary" is reflected in logo. I decided to use typeface and not use to any illustration because it would be too much for my idea. And I took all extra parts from the letters and leave only necessary pieces to identify letters and words. I think the designed logo perfectly reflect the brand identity.