FreeDoh Target Profiles #epicbrandingchallenge – loreatus

The following Project was a part of a #epicbrandingchallenge on Instagram created by Lindsay Marsh. She composed a series of imaginary client briefs for her followers to use in order to create a corporate design fitting for those clients.

This client brief introduces a company that wishes to sell gluten free products under the name FreeDoh Bakery. Their unique selling point is that all of their products are certified gluten free.

To have a better understanding of who my client is selling their products to, I created some made-up profiles of the potential buyers. Although they are just stereotypes, they can sometimes help in making design decisions.

Used Photos

Photo by Thirdman from Pexels

Photo by Ralph Rabago from Pexels

Photo by Julia M Cameron from Pexels