ROOS24 Loyalty app - App Icon

For Smart City Roosendaal, we're creating the ROOS24 app, the first-ever digital store-owner driven customer-loyalty platform to connect store-owners and customers.

To accompany the application, we created an app icon to indicate one of the key elements of the app: showing the digital pass, as a part of your wallet.

Wherever you go, the Roospas goes with you. No worries about forgetting the old plastic card at home or having trouble finding it in your bag - just take out your phone and open the app. You're probably already logged in and the merchant will easily scan your pass. You will directly see the actual amount of points and receive new points with each store transaction. Easy does it!

The icon is designed in the ROOS24 identity and colors.