Revel Real Estate Bison Logo

One of the funnest parts of our work with @revel_realestate was the creation of a secondary logo — a kind of brand mascot — to complement their core visual identity and help develop the company's personality.

Enter the bison. We're calling him George. George is a custom-made icon meant to help develop the company's personality, grounding it in the unique character of the local region. George himself was designed to be a trendy balance of modern and classy.

We paired George with one of the custom taglines we created for Revel's brand story — Wander Home — and grounded both on a horizontal line that anchors many of the custom brand assets we created.

We think it's not only a solid design foundation, but an important element that "really ties the room together."