Branding and web design

I recently launched a set of digital products online, initially selling on my existing portfolio site.
However the whole project and e-commerce aspect of the project didnt really work as well as it could on this site.

I decided to build a new web store to house my products in a more effective and streamlined manner.

Alongside this I decided to refresh my existing branding to include a more suited typeface and Icon that can be used on its own or in conjunction with my name, also utilizing logo reveal animation to be used across promotional content.

Webstore:
https://www.jamesabadi.design/