The Digital Custodian Logo

This is a logo for The Digital Custodian, a software process consultancy. They work with teams at software companies to clean, improve, and maintain their process using a collaborative and empathetic approach.

For visual inspiration we kept talking about the pattern of the number 3, especially in the tagline: “Clean. Improve. Maintain.” We also noticed the cyclical nature of the process that the clients go through, no matter what approach they take. A triple infinity symbol represents movement, unity and reflection–a perfect representation of the continuous improvement process.