Wine label concept

The brief was to create a new line of wines with a theme that could be repeated and allowed for more wines to be added later on.
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I noticed a hole in the wine market when traveling to Romania a few years ago: most wines available for purchase in Sweden are French, Spanish or Italian. However there are several other countries that makes great wine.
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That's how I got the idea for Upptäck (Discover in English). The best wines from lesser known wine countries made of local grape varieties. The design on each bottle is inspired by that country's aesthetic and folk art.