CONDOM BRANDING: Velv

This is a packaging design project for school, and the product I chose to focus on is condoms, to be specific, latex-free condoms. Because there are some females are sensitive to latex, latex-free condoms are better for them. Also, latex-free condoms are thinner than regular latex ones due to the materials they used, allowing lovers to feel each other even more. In nowadays  market, most condom brands have their product mainly target on male consumers, with vibrant colors and energetic images. However, as a part of sexual activities and the other half being protected, females could also be the target audience. The barnd VELV that I created tend to evoke the tenderness, romanticism and  gentleness of love and sex, communicating that sex could also be soft and romantic, rather than being energetic and savage all the time. Also, because of those vibrant and obvious packaging design for condoms,  those boxes might be seen awkward displaying on counter top of bedrooms. So I create a package that looks more elegant, easy to reach each piece of condoms, and easy to blend into home interior.