American Packrafting Association Branding

Excited to share this project! It was an absolute pleasure working with the American Packrafting Association over the summer on their re-brand. I collaborated with them on a number of concepts, in the end they decided on two final concepts, a primary logo and a badge. Although different in style I feel they compliment each other well and represent this great organisation’s commitment to conservation and adventure. It was wonderful to work within the outdoor space that I’m so passionate about.