GroupApp Logo and Icon

I was hired to make the logo for the Startup GroupApp.

GroupApp allows brands and businesses to build online membership communities and empower their community members to connect, share, give back to each other, and create a stronger relationship with the brand.

The founder of the company and I did a brainstorming session to figure out what symbol would represent the values of the brand best and we happily settled with an elephant. Elephants are well known for their cooperative spirit, loyalty and strong sense of community and that is exactly what GroupApp wants to help their customers achieve with their users.

Before we landed on this final design we did consider a couple of different ways of representing an elephant. You can find them on one of my previous posts!