New Music Friday poster and sticker pack

Leading up to every Friday at midnight, Spotify’s playlist editors curate the latest and most anticipated hits out there to headline the New Music Friday playlists – that you need to listen to, now. ⁣
To accompany the relaunch of the playlist, we designed a visual identity that builds from the same concept of urgency. We needed to be bold, fresh and vibrant. We made our thickest font-weight thicker, faster and allowed it to be designed in a wide editorial palette.⁣
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This is a poster and sticker pack from the identity.

This project was a huge team effort across Spotify⁣.

Full project case study up on behance:
https://www.behance.net/gallery/93015373/Spotify-New-Music-Friday